Social Media Anatomy

The Basic Anatomy of Social Media
Propelled by one billion peer users, social media has become the fastest growing marketing medium in the U.S. — nonetheless, the much-anticipated monetization of social media remains an unrealized quest for the Holy Grail. Legions of traditional marketers have predictably descended upon Facebook, Twitter, and countless blogs with transparent greed, but have largely failed to monetize social media, due to clumsy efforts that violate peer-to-peer trust

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